Valspar Enters Metaverse

Paint and coatings brand Valspar has opened the Valspar Colour-verse web experience, a virtual house in the Metaverse featuring colours from the brand's recent ‘2023 Colors of the Year’ announcement. Visitors can interact with the 12 colours, create their own art with the colours, and play a game called the Dash to DIY. In the Paint Wing, visitors can choose colours and select walls to be repainted. They can also order free paint chips of the 12 colours and try them out at home. In the Game Wing, visitors can play Dash to DIY and maneuver a multi-lane road to Lowe’s, where they will pick up points for connecting with paint chips and avoiding obstacles. The Art Wing is inspired by the nature elements of the 2023 colours and invites guests to create their own art of a 3D panorama nature scene using the colours.