VitrA Enters North American Market

Turkey-based VitrA, a global provider of bathroom components, has joined the National Kitchen & Bath Association’s (NKBA) ‘Global Connect Program.’ The program offers resources and connections to help international brands assess and enter the North American kitchen and bath marketplace. VitrA was founded in 1983 and offers a portfolio of bathroom products including ceramic sanitaryware, furniture, bathtubs, fixtures, and accessories. The company will first enter the U.S. market with fireclay kitchen sinks including a range of apron and undermount sinks in glossy and matte colours. Eventually, it will invest in a North American-specific bath portfolio.