Walmart U.S. Invites Small Business Pop-Ups

Walmart has partnered with Popable, a pop-up shop marketplace platform, to enable small businesses to rent retail space in Walmart stores in the U.S. for short-term leasing. Small businesses can rent pop-up space in designated Walmart stores without being committed to a long-term lease. "We are excited to partner with Walmart to bring new brands to local communities while providing small business owners the ability to thrive with some great built-in foot traffic," says Scott Blair, co-founder and chief executive officer of Popable. "For retailers emerging from a challenging year in the face of post-COVID impacts ranging from rising economic concerns to delivery issues at the ports, pop-up retail could be a great way to move excess inventory." Brands and spaces both list on Popable's website where small businesses can then be paired with a local participating Walmart to connect and enter into a temporary leasing agreement. The timeframe of these leasing agreements will be predetermined by the small business and can range in time from a month up to a year, but could grow to a longer-term agreement. The terms are decided and negotiated by the brands and spaces directly themselves.