WRLA launches recruitment campaign

The Western Retail Lumber Association (WRLA) has launched a recruitment campaign. The ‘Let’s Go Build’ campaign brings together job opportunities from members based in Manitoba, Saskatchewan, Alberta, British Columbia, Northwest Territories, Northwest Ontario, Yukon, and Nunavut. It intends to increase awareness of the opportunities and benefits a career in the industry offers among traditional and non-traditional audiences. The 'Let's Go Build' website is a dedicated hub that will address job seekers' queries about these industries and help clear up misperceptions. The 'Build Your Career' page will list job openings at the 1,100+ member organizations and will be continually updated. The lumber, building materials, and hard goods industry is crucial to Canada and has been growing, innovating, and expanding for decades, says WRLA. The market size of the lumber and building material stores industry in Canada was over $108 billion in 2022 and, currently, it employs over 461,000 Canadians.